Italian luxury furniture brand Turri continues its international expansion with new openings in Seoul and Busan, alongside a bespoke residential project in Changzhou, China. The developments reinforce Turri's positioning in modern luxury and underline its growing focus on the Asian market.
© TurriTurri in Korea.
The two new spaces in South Korea have been developed in partnership with Hanteuk Furniture and mark a strategic step for the brand in Asia. Seoul, recognised as a key design hub, and the port city of Busan now host Turri's tailored approach to interiors, presenting collections including Atelier, Pinnacle, Net, Ratio, Riban and Nook. Across both locations, the brand introduces its vision of Italian craftsmanship, authenticity and made-to-measure design to a market increasingly attuned to contemporary luxury.
"Each opening is an opportunity to share Italian design culture," says Moreno Vitaloni, Chief Commercial Officer at Turri. Luca Meduri, APAC Sales Director, underlines the importance of collaboration, highlighting the partnership with Hanteuk Furniture as central to "delivering value and strengthening Turri's international presence".
The Asian expansion follows a year of significant milestones for the brand, including the opening of its first showroom in the United States, new projects in India, and the restyling of its Milan showroom. Together, these developments reflect Turri's ambition to consolidate its global footprint while maintaining a strong identity rooted in Italian artisanal heritage.
In China, Turri has contributed to the Shimao Champagne Lake Villa project in Changzhou, Jiangsu province. Set between serene lake views and the dynamic urban environment, the luxury housing development brings together tranquillity, innovation and refined material choices. Turri's involvement adds a bespoke, high-quality dimension, blending contemporary design with traditional craftsmanship.
© TurriProject in Changzou.
For the villa interiors, RD Living selected a range of high-level brands to enhance the architectural features of the project. Turri played a key role in interpreting the client's identity, integrating some of its most iconic collection elements into the overall concept. These pieces contribute to the visual coherence of the interiors while reinforcing the aesthetic vision of the project.
Every aspect of the Turri furnishings, from colour palettes to material finishes, reflects a bespoke design process. The approach expresses "the evolution of the contemporary taste, the shared values, and the know-how of an Italian company" that continues to balance production excellence with solutions suited to increasingly demanding international contexts.
A subtle reference to Pantone Cloud Dancer 11-4201 runs through the interiors, a tone chosen for its softness and refinement and closely aligned with Turri's Modern Luxury vision.
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