Design, logistics, and digital presentation are now closely intertwined, shaping how furniture brands respond to changing customer expectations. BIM Furniture offers a clear example of how a digitally driven approach, combined with controlled production and refined design, is influencing the future of the interiors sector.
Founded in response to growing demand for modern, functional furniture with distinctive character, BIM Furniture has steadily evolved its business model over time. 'We started as a local distributor, but the market quickly showed us that scalability and control were essential,' says Katarzyna Wasąg, Sales Manager at BIM Furniture. 'Launching our own production was a turning point, because it allowed us to fully oversee quality, design, and consistency.'
© BIM Furtniture
Katarzyna Wasąg, Sales Manager at BIM Furniture, with the AURIS Collection
From distribution to controlled production
This shift enabled BIM Furniture to move beyond traditional wholesale operations and build a robust international presence. By combining in-house manufacturing with a strong dropshipping model, the company has expanded across Europe while also delivering to customers on multiple continents. 'Our goal has always been to support both individual customers and global business partners,' Katarzyna explains. 'Efficiency, reliability, and design have to work together.'
Optimised logistics play a central role in this strategy. BIM Furniture's dropshipping operations are supported by advanced integration tools and automation, allowing partners to scale quickly without compromising service. 'For many of our clients, seamless digital integration is just as important as the furniture itself,' she notes.
Why face-to-face still matters
Despite its digital-first mindset, BIM Furniture places strong value on physical industry platforms. Meble Polska holds particular relevance for the team. 'It's the most important furniture trade fair in Central and Eastern Europe,' Katarzyna says. 'For us, it's where we strengthen relationships, present new ideas, and feel the real pulse of the industry.'
Participation in the fair also provides direct feedback that feeds into product development. 'Online data is powerful, but nothing replaces in-person conversations with partners,' she adds. 'Those insights help us refine both our collections and our services.'
© BIM Furniture
PUFFIN Collection
Expanding into premium material territory
One of the key highlights at this year's show is BIM Furniture's first premium collection made with oak veneer. 'This collection represents an important expansion of our manufacturing capabilities,' Katarzyna explains. 'It shows that we can deliver a higher material segment while maintaining accessibility and efficiency.'
The PUFFIN collection reflects this direction through lightweight forms, visible wood grain, and carefully considered details. 'Customers are looking for originality and durability, but also something that feels timeless,' she says. 'Veneered furniture naturally carries that balance.'
Alongside new introductions, established collections such as AURA, NUKA, and AURIS continue to perform strongly. 'Their success comes from versatility,' Katarzyna notes. 'They combine minimalist design with practical storage and adapt easily to different interior styles.'
© BIM FurnitureAURA Collection
Digital-first presentation as a strategic tool
Beyond physical products, BIM Furniture invests heavily in digital presentation. 'We see ourselves as "digital first",' Katarzyna explains. 'Our furniture must work beautifully in real spaces, but it also has to perform online for our partners in e-commerce.' High-quality visuals, accurate data, and consistency across platforms are treated as strategic assets rather than marketing add-ons.
This approach reinforces BIM Furniture's broader philosophy. 'We want people to associate our brand with reliability, style, and forward-thinking processes,' she says. 'Design, technology, and logistics should support each other, not compete.'
As the industry continues to evolve, BIM Furniture's combination of production control, digital infrastructure, and material refinement positions it firmly within contemporary furniture thinking. 'Our aim is not to follow trends blindly,' Katarzyna reflects. 'It's to build furniture and systems that remain relevant over time.'
BIM Furniture will present its collections at Meble Polska, Hall 3, Stand 15, where industry professionals are welcome to explore the latest developments or arrange a meeting with the team during the fair.
More information:
BIM Furniture
Meble Polska, 24-27 February, 2026
Głogowska 14, 60-734 Poznań
Hall 3, Stand 15
[email protected]
www.bimfurniture.com
+48 604 607 908
Poland
