Maisons du Monde has released its Q4 and full-year 2025 figures, showing a decline in sales in both physical shops and online channels. In Q4 2025, the French home furnishing chain reported sales of €278.1 million, down 5.9% on the same period last year. Online sales fell more sharply (-10.1%) than shop sales (-4.6%). Total annual sales came to €947.3 million, down 5.4% from 2024.
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CEO François-Melchior de Polignac stressed that the company's strategic initiatives are slowly yielding tangible results, especially in the second half of the year, in which the sales decline eased to 1.3% from 8.9% in H1. Positive signs included six consecutive months of growth in shop visits, a rise in customer satisfaction (NPS +2) and increasing brand awareness, especially in southern European markets.
For 2026, Maisons du Monde has identified four strategic priorities: cost optimisation (€30 million of additional savings), improving and expanding the shop network, strengthening its online presence and product innovation through new collections and designer collaborations. The company aims to simplify the customer journey, improve the mobile experience and strengthen brand perception.
Despite these initiatives, management recognises that challenges remain, especially in France and the online channel. Its results and recovery plan will be closely monitored by investors, who remain cautious in a difficult retail environment.
Source: Investing
