Google search data analysed by Big Furniture Group shows that furniture-related searches in the UK were modest during December 2025 but spiked after Christmas, peaking on 28 December. Furniture Village, Wayfair, and Next were the most searched retailers across multiple categories.
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Mattress searches saw major interest in brands like Wayfair, Emma, and Dreams, with queries about coil mattresses and mattress sales surging. Bedroom furniture searches focused on DFS, Wayfair, and IKEA, with high interest in modular and baby bedroom furniture. Dining and living room furniture searches also peaked on 28 December, highlighting Next, Furniture Village, and DFS. Sofa-related searches were notable, with Wayfair queries up 2,550% and "corner sofa" searches up 500%. Flooring and carpets recorded early-December peaks, with terms like "flooring near me" up 250% and "fitted carpet" up 400%.
The report suggests retailers can use this search data to align promotions and anticipate consumer demand trends, particularly in the post-holiday period.
Source: www.bigfurnituregroup.com
