Arighi Bianchi, the Cheshire-based furniture retailer, has been recognised on a national stage, winning Best Marketing Campaign at the Excellence in Furniture Awards, often described as the "Oscars of the furniture world."
© Arighi Bianchi
The awards ceremony, held on 19 January at the NEC Birmingham alongside the January Furniture Show, brought together more than 350 leading brands, retailers, manufacturers, and suppliers from across the UK to celebrate creativity, innovation, and outstanding talent in the furniture industry.
Arighi Bianchi earned the accolade for its destination-led "Postcards From" campaign series, while also receiving a high commendation in the Best Independent Retailer of the Year category, cementing the company's reputation as one of the UK's most forward-thinking furniture retailers.
"Winning Best Marketing Campaign at the Excellence in Furniture Awards is an incredibly proud moment for our whole team. 'Postcards From' reflects our family history, our love of design, and our desire to inspire customers in new and unexpected ways," – Sarah Bianchi, CEO, Arighi Bianchi
A campaign rooted in heritage and creativity
Launched by the fifth-generation, family-run business, "Postcards From" draws on Arighi Bianchi's 170-year heritage and celebrates travel, craftsmanship, global design, and adventure. Each chapter translates the culture, essence, and aesthetic identity of a new destination into curated furniture and home accessory collections, immersive in-store experiences, events, competitions, and digital storytelling. Past destinations have included Japan, Sicily, Los Angeles, the Alps, South Africa, and Norway, with a new destination planned for Spring 2026.
The campaign has delivered significant results:
- Store footfall up 24.5%
- Accessories sales up 122%
- Social media-driven sales up 2,100%
- Judges praised the campaign for its originality, emotional storytelling, and commercial impact.
A landmark destination store
Arighi Bianchi's Grade II-listed, glass-fronted store combines furniture, interiors, accessories, and the popular Caffè AB, drawing visitors from across Cheshire, the North West, and beyond. Its innovative approach, customer experience, and community engagement contributed to its high commendation as Best Independent Retailer of the Year.
The Excellence in Furniture Awards, launched by The Furniture Shows in partnership with Furniture News, recognise leadership, creativity, and innovation across the UK furniture industry.
More information:
Arighi Bianchi
[email protected]
www.arighibianchi.co.uk
