Shoppe Object successfully launched its first Paris edition at Paris Expo Porte de Versailles, within Who's Next, marking the brand's first international expansion and a strategic step into the European market.
© Shoppe Object
From left to right: Matthieu Pinet; Frédéric Maus; Renata Bokalo; Jesse James; Katherine E. Potter and Sylvie Pourrat.
Bringing together over 80 carefully curated brands, the inaugural edition embraced a deliberately human-scale format, designed to foster discovery, dialogue, and meaningful business connections. Positioned as a foundational chapter, Shoppe Object Paris introduced its signature curatorial DNA to Europe while setting the tone for long-term growth in the city.
A thoughtful platform for creative retail
Strong scenography, consistent production quality, and a welcoming atmosphere contributed to a collaborative and energising environment, widely praised by exhibitors and visitors alike.
"The quality and scale of this first Shoppe Object Paris event has reminded me so much of our very first New York show in 2018," said Jesse James, Founder & President of Shoppe Object Series. "It brought retailers and creators together in a thoughtful space to collaborate on shared storytelling."
Exhibitors echoed this sentiment. Dries Stuer, CMO of Serax, highlighted the show's ability to bridge fashion and lifestyle while opening doors to new audiences within the Paris market.
© Shoppe Object
Strong international reach
From its debut, Shoppe Object Paris attracted a highly international visitor profile, with 68% international attendees and 32% French visitors, representing 57 countries. The event benefited from the broader momentum of Who's Next, which reported a 5% increase in total visitors, with particularly strong attendance from the United States.
Exhibitors emphasised the quality and diversity of buyers, noting meaningful encounters with both established European retailers and new international partners.
"The strong presence of leading international buyers confirms the global relevance of this platform," said Frédéric Maus, CEO of WSN. "The shared positive energy and pleasure of discovery made this launch a true success."
A promising beginning
With its intentional curation, international reach, and emphasis on relationship-driven retail, Shoppe Object Paris concluded its first edition as a confident and well-received entry into the European trade fair landscape.
More information:
Shoppe Object
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www.shoppeobject.com
