Westwing, continued to expand its portfolio of premium brands in 2025 as it progressed towards its ambition of becoming the Superbrand in Design. Alongside the Westwing Collection, the company offered an increasingly curated selection of high-quality products, reinforcing its position as a premium one-stop destination for design lovers across Europe.
© Westwing
"At Westwing, we chose partners whose values mirrored our own: a passion for design, uncompromising quality and timeless aesthetics," said Andreas Kemper, chief commercial officer at Westwing. "By showcasing these brands, we curated an exceptional product portfolio and evolved it thoughtfully to ensure our assortment remained inspiring."
Over the course of the year, Westwing welcomed more than 20 renowned premium home and living brands into its assortment. These included Ralph Lauren Home, String Furniture, Carl Hansen, Aesop and the Assouline travel series. The collaborations strengthened Westwing's brand portfolio and underlined its commitment to delivering design-led pieces that combined craftsmanship, style and lasting appeal. From Aesop's iconic Resurrection Hand Wash to Jonathan Adler's elegant porcelain mugs, the additions exemplified Westwing's Beautiful Living philosophy.
"Our objective has always been to formulate skin, hair and body care products of the finest quality; we investigated widely to source plant-based and laboratory-made ingredients, and used only those with a proven record of safety and efficacy," the brand stated. "A sincere interest in intelligent and sustainable design extended to every aspect of Aesop's work."
Through partnerships with established design brands, Westwing created a diverse and inspiring assortment that resonated with design lovers. By presenting these brands through immersive, story-driven campaigns, the company elevated the shopping experience while connecting premium brands with their ideal audiences. This approach ensured that customers could discover new products both online and in Westwing stores, supported by curated concepts that reflected current trends alongside timeless elegance.
With the addition of these premium partners in 2025, Westwing helped shape the future of Beautiful Living by setting new standards in design and inspiration. Its cross-border strategy further reinforced its position as a trusted love brand, while giving customers access to a world of design excellence under one roof. By expanding its premium portfolio and fostering long-term partnerships, Westwing laid the foundation for its ongoing vision to become the Superbrand in Design.
More information:
Westwing
www.westwing.com
