Palazzo, an artificial intelligence (AI) platform that helps retailers and real estate teams design, visualise, and sell furniture, has introduced "Palazzo Studio," a new creative platform designed to generate photorealistic lifestyle scenes from standard product photos quickly and efficiently.
Tailored for merchandising, marketing, and e-commerce teams in the furniture, décor, and home categories, Palazzo Studio aims to provide visual consistency across product galleries and campaigns. The platform maintains accurate and realistic representations of furniture from multiple angles and scenes, ensuring brand standards are upheld at scale. This results in cohesive imagery designed to support digital environments focused on driving conversions.
© Palazzo Studio
Raffi Holzer, Co-Founder and CEO of Palazzo, highlighted the platform's potential: "As home brands face growing demands to produce more content across multiple channels, Palazzo Studio offers a new approach to lifestyle imagery production. It enables brands to transform a single product image into fully styled environments without the challenges of traditional production workflows."
In addition to creating visually appealing scenes, Palazzo Studio addresses gaps in Product Detail Page (PDP) and Product Listing Page (PLP) imagery by generating contextual lifestyle visuals. These visuals help customers better understand product scale, placement, and use. The platform allows the seamless addition of accessories such as pillows, books, art, plants, textiles, and decorative accents to enrich scenes and enhance storytelling, improving engagement and conversion without extra production costs.
Palazzo Studio integrates with existing Digital Asset Management (DAM) and Product Information Management (PIM) systems, facilitating asset management across large product catalogues and various distribution channels.
Available through flexible subscription plans, all options include unlimited creative exploration, allowing teams to experiment freely while maintaining efficient production processes.
Founded in 2023 by Raffi Holzer, Edward Lando, and tennis legend Venus Williams, Palazzo combines advanced AI technology with curated design aesthetics. The platform aims to transform furniture visualisation for retail brands and real estate companies by enabling impactful, real-time staging and customer inspiration.
By merging AI with a focus on personal style, Palazzo helps make interior design more accessible and customisable, allowing design ideas to reflect individual tastes.
More information:
Palazzo
www.palazzo.ai
United States of America
