SNOC participated in Maison & Objet in 2026 as part of its ongoing commitment to expanding its international presence and strengthening its role within the global design landscape. Following a year marked by significant creative and commercial growth, the brand viewed M&O as a key platform to present its evolving design language to a diverse audience of architects, buyers, and media from around the world.
This participation reflected SNOC's long-term strategy: cultivating a global design dialogue shaped by collaborations with leading international designers and enriched by cultural narratives from different geographies. By bringing together new collections and material explorations, SNOC showcased an outdoor universe where craftsmanship, sculptural form, and contemporary sensibilities met.
Maison & Objet also marked an important step in SNOC's continued expansion across Europe, providing a setting to introduce new collections, connect with partners, and articulate the brand's evolving design direction on an international stage. Through this presence, SNOC reinforced its ambition to become a defining voice in the next generation of global outdoor design.
© SNOC
Booth Concept Design by STUDIO KLASS — Refined Statement
Designed by Milan-based Studio Klass, the booth evolved SNOC's signature architectural framework: a gridded overhead structure the brand consistently carried across its international fair presentations. At Maison & Objet, this structure became the defining element of the space, shaping a calm and ordered environment in which the collections unfolded with clarity.
Studio Klass's key contribution was the large-scale material installation positioned as a focal point of the booth. This sculptural display highlighted the tactile world behind SNOC's products, presenting the brand's materials in an expressive and refined way that enriched the overall narrative.
While the architectural language was developed collaboratively, the stand layout and product placement were conceived by SNOC Studio, ensuring a balanced flow and precise spatial rhythm.
The material palette further reinforced the stand's refined character: teak integrated into the ceiling structure referenced SNOC's craftsmanship; layers of Japanese paper softened the light and created a gentle luminosity; stainless steel in dividers and select details introduced a crisp contrast; and all surfaces finished in a naturally textured warm off-white tone anchored the environment in quiet simplicity.
Together, these elements formed an atmosphere that was both composed and immersive — an architectural expression of SNOC's commitment to materiality, sculptural clarity, and contemporary outdoor living.
© SNOC
Communication Campaign — Concept: Ethereal
SNOC's design approach placed a stronger emphasis on form, with shapes defined by clarity, restraint, and measured balance. The new collections reflected this direction, revealing pieces that spoke through proportion, material presence, and quiet intention.
The Ethereal concept extended this focus into a more sensorial dimension. Light became the element that refined structure, softened transitions, and brought quiet clarity to each piece. Its gentle shifts and subdued glow allowed the forms of the new collections, shaped with precision and calm rigor, to be experienced with greater nuance. Within this atmosphere, form resonated beyond its physical outline, gaining depth through the way illumination shaped perception and revealed qualities that unfolded gradually in light.
This duality created a cohesive narrative in which the booth expressed form and Ethereal expressed perception. One provided structure, the other interpretation. Through their interaction, the direction of SNOC's evolving design language became evident, with clarity and softness, material and atmosphere working together to define a quieter and more thoughtful approach to outdoor living.
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