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Asian market slowly becoming a threat:

Polish furniture industry faces challenges and opportunities in 2026

Sławomir Trela, Vice President of MAAG Polska, highlights key trends shaping the furniture sector in 2026. Online sales will continue their steady rise, with 3D configurators and custom furniture design becoming increasingly standard. While fully AI-driven furniture design remains a longer-term prospect, AI will increasingly support personalisation and help tailor products to consumer expectations.

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Local micro-factories are expected to grow in importance. By producing closer to the customer and enabling faster order fulfilment, they could challenge larger manufacturers, particularly in the areas of bespoke design and efficient logistics.

A significant concern for 2026 is growing competition from Asian manufacturers. Improved quality, better alignment with European tastes, and the supply of semi-finished products for European assembly are intensifying pricing pressures, mirroring trends seen in the automotive sector.

Poland remains one of the world's largest furniture exporters, though export growth will depend on the recovery of Western markets and the broader global economy. Despite these headwinds, Trela expresses cautious optimism: stable, moderate growth is expected, providing a foundation for long-term industry recovery.

For interiors and furniture professionals, the year ahead signals the importance of digital channels, customisation, local production strategies, and awareness of global competitive pressures. Adapting to these trends will be key to maintaining market share and meeting evolving consumer expectations.

Source: www.biznes-meble.pl

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