French luxury bedding brand Tréca Paris has appointed Isabelle Durand as its new CEO, signalling a strategic push in both domestic and international markets. Durand brings extensive experience from top French luxury houses, having served as European Retail Director and Global Omnichannel, Customer & Performance Director at Christian Louboutin, managed the Hermès flagship store in Paris, and acted as Global Sales Director at Azzaro Couture.
© Isabelle Durand | LinkedIn
Isabelle Durand, the new CEO of Tréca Paris.
Tréca Paris, founded in 1935 and based in Mer (Loir-et-Cher) and Reichshoffen (Alsace), holds the prestigious Entreprise du Patrimoine Vivant (Living Heritage Company) label. It was also voted the French people's favourite mattress brand according to the Femme Actuelle/Statista ranking.
Durand's appointment aligns with Tréca Paris' ambition "to take its excellence further, to affirm its vision of the French art of living and to pursue its dynamic of innovation," the brand stated. Her leadership is expected to strengthen the company's focus on craftsmanship, design innovation, and expansion of its luxury positioning in bedding and home interiors.
For interiors professionals and retailers, this move underscores Tréca Paris' commitment to maintaining artisanal quality while pursuing growth in high-end markets, offering opportunities for collaborations, distribution, and partnerships within the luxury home sector.
Source: www.univers-habitat.eu
