Upholstered furniture retailer DFS has raised its full-year profit guidance following strong order intake and trading performance. For the 26-week period ending 28 December 2025, group order intake increased by 2.3% year-on-year, with both DFS and Sofology brands showing growth in a broadly flat market. Gross sales on delivery of orders are expected to rise by approximately 8.7% year-on-year, driven by conversion of the elevated opening order bank and continued positive order intake.
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DFS now anticipates first-half pre-tax profit of £30-31 million, up £13-14 million from the prior year. The company projects full-year pre-tax profit between £43-50 million, ahead of consensus of £41 million. The strong performance is attributed to its market-leading customer proposition, gross margin progression, cost discipline, and operating leverage.
The group also announced that Dominique Highfield will join as permanent CFO in May 2026, succeeding interim CFO Marie Wall. Highfield, currently CFO at Bloom, has held senior roles at Purplebricks, Pentland, and Amazon.
CEO Tim Stacey highlighted that scale, vertical integration, data utilisation, and company culture are driving order intake and margin growth. He confirmed DFS remains on track to achieve medium-term targets of £1.4 billion revenue and an 8% pre-tax margin.
Source: www.bigfurnituregroup.com
