Family-owned garden and home furnishings retailer Charlies Stores has reported an increase in both sales and profitability, despite continued pressure across the wider retail market.
© Charlie's
According to its latest filed accounts for the year ended 31 July 2025, group turnover rose by 2.4% to £63.7m, up from £62.2m in the previous financial year. Pre-tax profit increased significantly, reaching £2.7m compared with £1.7m in 2024.
In its report, the company highlighted the strong performance of its physical store estate, noting that bricks-and-mortar turnover increased year on year. Charlies said this growth ran counter to broader national retail and consumer spending trends, crediting the result to the quality of its product ranges, customer service and in-store experience.
The retailer's e-commerce operation continued to prioritise profitability over volume, with a focus on operational efficiency and tighter control of marketing expenditure. Marketing spend increased by around 1%, with investment carefully directed to deliver the strongest returns amid challenging market conditions.
Charlies also reported an improvement in gross margin, which rose from 34.0% in 2024 to 36.1% in 2025. The company said the increase partly reflected pricing actions taken in the prior year to optimise stock levels and strengthen cash flow, which supported a stronger margin performance in the latest period.
The results underline Charlies' ability to deliver steady growth and improved profitability in a difficult retail environment, supported by disciplined cost control and a continued focus on customer experience across both physical and online channels.
Source: www.bigfurnituregroup.com
