Minotti S.p.A. has launched its newest collection at the Los Angeles flagship store, highlighting the brand's signature approach to contemporary living. The collection blends classic Made in Italy elegance with the relaxed, cosmopolitan lifestyle of California, offering visitors a fresh interpretation of modern interiors.
© Minotti | LinkedIn
The Los Angeles showroom, operated by Ecru Inc., serves as a platform for the brand to engage directly with local clients and design enthusiasts. The display emphasises craftsmanship, innovative materials, and design collaboration with renowned studios including Hannes Peer, Nendo, GamFratesi, and Studio MK27.
Minotti's new presentation reflects a growing trend among luxury furniture brands to create immersive retail experiences that combine product innovation with lifestyle storytelling. The Los Angeles store enables customers to explore the collection first-hand, demonstrating how Italian design principles can be adapted to international markets without compromising quality or identity.
Source: LinkedIn.
