Trade fairs Trendz and showUP are merging to create the largest retail event in the Benelux. The revamped event combines the strengths of both fairs, offering visitors the opportunity to explore over 500 brands in one location. Retailers and professionals can now plan their shopping in a single visit, with space for both established brands and new labels and designers from the Netherlands and abroad.
The collaboration builds on the strong identities and loyal communities that both trade shows have cultivated in recent years. Trendz holds a strong position in home decoration, flowers, and gifts, while showUP is known for innovation in home, gifts, kids, stationery, and lifestyle segments. With the addition of jewellery & accessories and table & kitchenware, the event now offers retailers a comprehensive and complete range.
© Bjorn Bolier | InteriorDaily.com
Rogon was present with several labels at Trendz Autumn 2025.
Stronger together
Mascha de Bruin, organiser of Trendz, explains: "Joining forces will give the event a broader base, greater reach and a solid foundation for further growth. Retailers will find everything under one roof, while still experiencing the recognisable qualities that make Trendz and showUP so valuable." For showUP, the partnership means the next phase, while maintaining the core: a strong community, its own signature and a focus on innovative brands. Daan van Trigt of showUP. ''The collaboration gives showUP a huge boost. The community, makers and brands get a bigger stage, while the content and atmosphere are preserved."
© Leo Elenbaas | InteriorDaily.com
A look at showUP 2025.
Recognisable and familiar, but constantly innovative
The event is all about inspiration and shopping with offerings of the latest products and brands, various trend presentations, Trend Talks and the presentation of the Gift of the Year award. Trendz / showUP combines the look & feel of both fairs into a renewed, surprising exhibition floor. Visitors can look forward to an extensive programme full of inspiration and networking opportunities, while enjoying free snacks and drinks.
The first edition of Trendz / showUP will take place on 30 and 31 August and 1 September 2026 at Evenementenhal Gorinchem.
© Trendz | showUP
More information:
Trendz
www.trendz.nl
ShowUP
www.showup.nl
