A Danish online bed retailer has reported its strongest annual results since its founding in 2012. The Åbyhøj-based company posted a pre-tax profit of DKK 18.5 million for 2025, up from DKK 16.3 million the previous year. Gross profit rose to DKK 52.3 million from DKK 45.5 million, while equity increased to DKK 27.4 million.
© Bedre Nætter
Bedre Nætter was founded by brothers Martin and Jonas Byskov alongside their business partner Anders Henningsen, the company employs more than 50 staff. Management has budgeted a pre-tax profit of between DKK 20 and 25 million for 2026, signalling expectations for continued growth.
The company sells beds and related products exclusively online and has consistently expanded its operations and profitability. Bedre Nætter attributes its success to a focus on customer experience, quality products and scalable e-commerce operations.
These results underscore the ongoing strength of online direct-to-consumer sales in the Nordic home furnishings sector, particularly in premium bedding, and highlight the company's ambition to consolidate its position as a leading digital bed retailer in Denmark.
Source: www.wood-supply.dk
