Amazon has faced criticism for listing products from independent retailers on its website without their permission, according to reports from the Financial Times. The practice, linked to Amazon's "Buy for Me" function, allows customers to purchase items not officially sold through Amazon but listed from other retailers' inventories.
© Eric Broder Van Dyke | Dreamstime
Some business owners reported receiving orders for out-of-stock or incorrectly priced items, which led to customer complaints. They also stated that product returns and issues caused by the tool are handled by the sellers rather than Amazon. Merchants may opt out of the service by contacting Amazon directly.
Amazon defended the initiative, stating that programmes such as Shop Direct and Buy for Me are designed "to help customers discover brands and products not currently sold in Amazon's store, while helping businesses reach new customers and drive incremental sales." The company said it had received positive feedback and that retailers could opt out at any time.
The controversy arises as Amazon continues to explore AI-driven commerce, including a planned investment of more than £7.5 billion in OpenAI and the introduction of autonomous shopping functions. Critics argue that the practice risks undermining retailer control over pricing, stock, and customer experience.
Source: www.retailgazette.co.uk
