Custom rug specialist Ernesta has announced the opening of three new showrooms in the first quarter of 2026, marking a further expansion of its brick-and-mortar presence following strong growth in 2025. The new locations will open in Birmingham, Michigan; Dallas, Texas; and Manhasset, New York.
© Ernesta
The showrooms are designed to offer a hands-on, guided shopping experience, allowing customers and design professionals to explore Ernesta's range of wool, natural fibre and performance rugs. Each space includes a designer lounge for personalised consultations and collaborative design sessions.
Jennifer Parker, chief sales officer at Ernesta, said the expansion reflects growing demand for a more tailored approach to rug buying, noting that customers are seeking "a more personal, guided way to shop for rugs" that combines material quality, expertise and customisation.
Founded in 2023, Ernesta has rapidly emerged as a leading brand in the custom rug category, expanding its product range and operations while establishing a strong presence across key US markets. With these latest openings, the company aims to operate more than 10 showrooms nationwide by the end of 2026, reinforcing its focus on curated design, craftsmanship and personalised service.
Source: www.hfbusiness.com
