A new report from Kleen-Tex Home suggests 2026 will be the year of the discerning homeware shopper, with consumers increasingly prioritising durability, quality, and long-term value over trend-led design.
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The Homeware Buyers Index shows that demand for soft furnishings remains strong despite economic pressures, but purchasing decisions are becoming more considered. Three-quarters (75%) of consumers now compare prices before buying, while 67% are willing to pay more for products that offer superior quality and longevity.
Michelle Byrne, Product Marketing Manager at Kleen-Tex Home, explained:
"Consumers are increasingly looking for products that can adapt to the way they really live. Versatility is becoming a major decision-maker, with people expecting mats, rugs and other soft furnishings to perform just as well outdoors as they do indoors. As we move into 2026, retailers that can offer durable, low-maintenance and multi-use ranges will be in the strongest position to meet this growing demand."
The report also highlights a growing trend for indoor-outdoor versatility. Nearly half of consumers now place mats and runners in patios or outdoor spaces as well as inside the home, reflecting a desire for products that are functional, adaptable, and low-maintenance.
Despite economic uncertainty, the Index finds stability in homeware spend, with half of consumers expecting their soft furnishings budget to remain unchanged over the next 12-18 months. This indicates a market where shoppers are willing to invest but are seeking better performance, durability, and long-term value.
Kleen-Tex says these insights provide retailers and suppliers with a clear view of consumer priorities for 2026, emphasising that products which combine functionality, quality, and adaptability will outperform purely trend-led offerings.
About Kleen-Tex Industries
Kleen-Tex is an international specialist in floor mats and matting systems, offering solutions ranging from high-quality entrance mats to promotional and hygienic mats. Their products are designed for durability and adaptability across residential and commercial settings.
More information:
Kleen-Tex
[email protected]
www.kleen-tex.co.uk
