Feather & Black has opened its first standalone stores in Kingston and Tottenham Court Road, marking a major step in its growth since joining the Dreams family in 2020. The openings aim to meet rising demand for premium bedroom furniture and bedding, offering customers a fuller brand experience.
© Feather & Black
Each store has been designed to showcase "the craft, comfort and elevated aesthetic that define the Feather & Black brand". Shoppers can explore 11 popular bed ranges, matching furniture, and an expanded mattress selection, including exclusive partnerships with Vispring and Hypnos, alongside Harrison Spinks products.
The Kingston store, spanning 2,554 sqft, opened on 18 December, and the Tottenham Court Road location, covering 2,184 sqft, opened on 19 December, creating a total of 12 new jobs.
Jonathan Hirst, CEO of Dreams, said: 'We are seeing continued consumer demand for high-quality, design-led bedroom furniture and a desire to experience before buying.' He added that the new stores provide an additional premium touchpoint for customers and reinforce confidence in the brand's long-term growth potential.
The openings form part of Dreams' ongoing investment in Feather & Black, which has included concessions in Dreams stores and a dedicated team to enhance the in-store experience.
Source: www.furniturenews.net
