Polish online retailers are facing growing pressure from Asian e-commerce giants such as Shein, AliExpress, and Temu, which attract customers with low prices, aggressive marketing, and extensive product ranges. To remain competitive, Polish e-shops are increasingly focusing on service quality, logistics, and cross-border expansion.
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Experts highlight that competitive advantage now lies in fast delivery, reliable returns, and localised services rather than direct price competition. Companies such as LPP, Pepco, and Allegro leverage logistics networks to shorten fulfilment times and strengthen customer trust. Cross-border sales to neighbouring Central and Eastern European markets, including the Czech Republic, Slovakia, Hungary, Romania, and the Baltics, are seen as key growth drivers.
Effective cross-border logistics involve dense pickup networks, predictable delivery times, and simple return processes. When executed successfully, these factors increase conversion rates and customer loyalty. Financial strategies such as revenue-based financing and EU grants are increasingly used to fund international expansion, alongside B2B self-service and Buy Now Pay Later models to enhance cash flow and basket value.
With European Commission regulations potentially raising operating costs for Asian platforms, local e-shops have an opportunity to strengthen margins by prioritising quality, speed, and customer experience.
Source: www.biznes-meble.pl
