Following a record-breaking year with over 15,000 visitors, The Aurora returns to Norrviken Gardens on 26–28 June 2026. Now in its third year, the event has become one of Europe's most prominent gatherings for automotive culture, design, and curated lifestyle experiences. Early bird tickets are available at theaurora.com.
© Trendgruppen
The Aurora combines classic cars, hypercars, and contemporary design in a unique, immersive setting. Its signature double concours, where vintage and modern vehicles are showcased side by side, remains the highlight. For 2026, the event will further emphasize lifestyle, art, and creative expression, with new collaborations, a broader range of contributors, and enhanced experiences for visitors. An expanded international presence is also planned, alongside evolved formats at Norrviken Gardens and Båstad Harbour.
Looking back at 2025
The 2025 edition featured the world premiere of the Koenigsegg Sadair Spear, alongside four iconic BMW Art Cars by Warhol, Calder, Lichtenstein, and Koons. A Black Tie Gala raised over SEK 2 million for HRH Princess Sofia's Project Playground, highlighting The Aurora's blend of culture, philanthropy, and experience.
Concours winners included a restored 1968 Lamborghini Miura P400 (Classic Car Concours) and the first customer-delivered Koenigsegg CC850 (Hypercar Concours). More than 400 vehicles populated the Aurora Showfield, a hub for enthusiasts, collectors, and industry professionals. The Aurora Talks featured international figures from automotive, design, sports, and culture, underlining the event's role as a platform for innovation and social engagement.
Planned highlights for 2026
- Expanded lifestyle and art initiatives with Nordic and international creatives
- Enhanced Classic Car and Hypercar Concours, including new classes
- Expanded Aurora Yacht Show at Båstad Harbour
- Larger, content-rich Showfield focusing on both vehicles and experiences
- Aurora Talks programme with international speakers across industries
- Leadership on 2026 Edition
"The Aurora has become a stage for collectors, brands, and creators to share their most important stories. Next year will be our most ambitious edition yet," says Filip Larsson, CEO. Car Curator Marcus Berggren adds, "Our double concours connects design, craftsmanship, and performance, and 2026 will take this further."
Key dates
- Event: 26–28 June 2026, Norrviken Gardens, Båstad
- Participant applications: open Q4 2025
- Media accreditation: open Q1 2026
Early-bird tickets: 20% discount until year-end at theaurora.se
The Aurora continues to redefine modern concours events, blending automotive excellence with art, design, and lifestyle experiences.
More information:
Trendgruppen
www.trendgruppen.se
