Roche Bobois has opened a newly renovated showroom in Hampstead, London, relocating one of its long-standing sites on Finchley Road. The 700 m² space reflects the brand's latest identity, featuring double-height volumes, natural oak finishes and contemporary materials, reinforcing its positioning in the London design market.
© Roche Bobois | LinkedIn
The opening event brought together clients and professionals from the fields of design, architecture and art. Artist Jiang Qiong Er participated in the launch, alongside a collaboration with House of Bandits, linked to the Alexander McQueen Foundation for the Arts, aimed at supporting emerging artists.
The relocation and full refurbishment form part of Roche Bobois' ongoing strategy to modernise its retail network while maintaining strong ties to key urban locations. The Hampstead showroom showcases the brand's current collections within a spatial concept designed to highlight craftsmanship, materiality and contemporary living.
With this investment, Roche Bobois continues to underline its commitment to the UK market and to promoting its distinctive approach to furniture, design and artistic collaboration within a premium retail environment.
Source: LinkedIn.
