After exploring how shifting trade fair dynamics, craftsmanship and Nordic success stories shaped the industry in 2025, we now move further up our countdown. The next set of interviews highlights how innovation, international growth and new ways of thinking are actively redefining products, markets and industry platforms.
From practical design solutions with global impact to modular furniture concepts and evolving trade fair models, these stories reflect a sector that continues to challenge conventions and push forward.
7. 'A table that doesn't wobble: genius idea with a global impact'
© StableTable
What started as a simple frustration turned into a globally relevant design solution. In this interview, Lena and Sven Henningsson explain how their StableTable® technology solves the age-old problem of wobbly tables by automatically adjusting to uneven surfaces. The innovation has found strong demand, particularly in hospitality and contract environments, where stability and durability are essential.
Beyond functionality, the founders discuss how Scandinavian design principles, sustainability and clever engineering helped turn a small idea into a product with worldwide appeal. The interview is a reminder that meaningful innovation often begins with everyday problems, and smart solutions can travel far beyond their original market.
Read the full article here!
6. Porcelanosa breaks through in Sweden
© Porcelanosa
Fatou Manneh (left) and Lela Djurdjevic (right)
Porcelanosa reached an important milestone in 2025 with its successful expansion into the Swedish market. In this interview, country managers Fatou Manneh and Lela Djurdjevic share insights into opening the brand's first dedicated showroom in Stockholm and adapting to Scandinavian tastes and expectations.
They reflect on the challenges of entering a competitive market, the importance of local partnerships, and the renewed optimism felt across the industry after a difficult period. The interview highlights how international brands are increasingly focusing on localization and tailored experiences to strengthen their presence in key markets.
Read the full article here!
5. Reimagine your space with Erelita Furniture's modular sofas at Brussels Furniture Fair
© Erelita Furniture
At the Brussels Furniture Fair, Erelita Furniture stood out with its modular sofa concepts designed for flexibility, comfort and contemporary living. Marketing Manager Greta Skučienė explains how modularity allows interiors to adapt to changing lifestyles, smaller spaces and diverse customer needs.
The interview also sheds light on Erelita's in-house production, which enables customization and quick responses to market demands. As modular living continues to gain traction, this conversation captures how thoughtful design and adaptability are becoming essential elements in modern furniture collections.
Read the full article here!
4. "Who even needs trade fairs anymore?"
© Messe Frankfurt GmbH
This thought-provoking interview tackles one of the most pressing questions in the industry today: what is the role of trade fairs in a rapidly digitalising world? Industry professionals reflect on changing visitor behaviour, shifting expectations and the growing need for events to deliver clear value for both exhibitors and attendees.
Rather than dismissing trade fairs altogether, the discussion points toward evolution; hybrid formats, stronger networking opportunities and more targeted audiences. The interview captures the ongoing reassessment of how the industry connects, exchanges ideas and does business in a post-pandemic era.
Read the full article here!
These interviews underline just how dynamic the design and interior industry has been throughout 2025; driven by smart innovation, international ambition and a willingness to rethink how the industry connects and collaborates.
But we're not at the top just yet. On December 24, we'll conclude our countdown with the Top 3 Interviews of 2025, featuring bold growth strategies, deeply personal brand-building journeys and the interview that resonated more than any other this year. Don't miss the final instalment.
