With the official launch of KameoSleep.nl, Swiss Sense takes a strategic step into the international e-commerce market. This fully digital brand has been developed for rapid expansion across other European markets. Following a soft launch in November, the brand has already welcomed hundreds of customers, achieving an average rating of 9.4. Kameo® combines a data-driven, digital-first approach with over 100 years of production expertise from its parent company.
© KameoSleep.nl
A hybrid digital-physical model
KameoSleep.nl positions itself as a response to international pure-play online retailers. The brand operates independently as a digital label, but uniquely combines online convenience with physical experience. While the focus is on the digital customer journey via KameoSleep.nl, products are also available to try and purchase in Swiss Sense stores. This hybrid model merges the speed of online shopping with the reassurance of in-store advice.
FlexGrid innovation
Kameo® Sleep introduces what it calls "the most adaptable mattress in the Netherlands". At the heart of this concept is the innovative FlexGrid, an elastic grid system providing optimal ventilation and pressure distribution superior to traditional foams.
This technology is integrated into both the Kameo® Flex Mattress (with six-in-one comfort options) and the new Kameo® Flex Pillow, which is fully adjustable in height and firmness. The modular design allows consumers to fine-tune their sleep experience at home, reducing the risk of returns.
Service as a cornerstone
"Kameo® was created on the principle that online convenience should never compromise a good night's sleep," says Steinar Breeschoten, founder of Kameo® Sleep. "We combine premium materials with maximum customer focus. Thanks to Swiss Sense, we can offer service levels that are difficult for start-ups: a 10-year warranty and 100-day satisfaction guarantee. That we already welcomed hundreds of sleepers in the first month with an average rating of 9.4 confirms that the market is ready for this standard of quality."
Ready for Europe
The modular products and digital infrastructure provide a blueprint for international expansion. Martin Diks, CEO of Swiss Sense, adds: "Kameo® is a scalable concept that is digitally led but supported where possible by our physical stores. This hybrid strategy, combined with high customer satisfaction, positions us to expand rapidly beyond the Netherlands."
About KameoSleep.nl
Kameo is an innovative Dutch sleep brand, established in 2025 as a digital-first label under Swiss Sense. The brand targets modern consumers with modular, technologically advanced sleep solutions, including the Kameo Flex Mattress and Kameo Flex Pillow. Products are primarily available via kameosleep.nl, with opportunities to try them in Swiss Sense stores.
About Swiss Sense
Swiss Sense is a Dutch family-owned company with over 100 years of experience in premium box springs, mattresses, and sleep solutions. With more than 120 stores across Europe and over 2,000 employees, Swiss Sense is a leading player in the market. The company manages the full supply chain, from design and production to delivery, ensuring high-quality sleep is accessible to everyone. More than 2 million people rely on Swiss Sense every night.
Media Contacts:
KameoSleep.nl
Steinar Breeschoten
[email protected]
www.kameosleep.nl
Swiss Sense
www.swisssense.nl
