Sterling Home has announced that it will become the exclusive Scottish stockist of Vogue Williams' debut furniture collection, with the range set to launch in stores from January 5.
© Sterling Home | LinkedIn
The retailer confirmed the partnership via LinkedIn, thanking The Branded Furniture Company for supplying the new collection. The launch marks the first time the television personality and entrepreneur's furniture line will be available through a dedicated Scottish retail partner.
The collection is expected to attract strong consumer interest, leveraging Williams' high public profile and growing influence in lifestyle and interiors. Celebrity-backed furniture collections have continued to gain traction across the UK market, particularly when paired with established retail distribution.
Sterling Home said it is looking forward to introducing the range to its customers in the new year, positioning the collection as part of its broader offering of contemporary and branded home furnishings.
The announcement adds to ongoing momentum within the branded furniture segment, where collaborations between retailers, manufacturers and public figures are increasingly used to differentiate in a competitive market.
Source: LinkedIn.
