Since its founding in 2008 by Karl-Henrik Lysgaard, Danish furniture trading company 2-Connect has grown into a global player with over 190 employees. The company was built on the principle of creating lasting value rather than chasing short-term gains. 'Hard work, dedication, and the will to succeed is the backbone of our business,' Karl-Henrik says. 'From the start, we wanted to build something that would last, not just commercially, but in how we work together.'
Today, 2-Connect operates with a robust international setup designed to ensure quality, transparency, and reliable delivery. 'I believe in building a business that is not about maximising short term gains, but about designing a sustainable value chain that connects suppliers and customers around a shared vision of long term success,' Karl-Henrik adds, underlining the company's commitment to long-term partnerships and steady growth.
© 2-Connect
CEO Karl-Hendrik Lysgaard with the Alma Lounge Chair
Innovation grounded in collaboration
At the heart of 2-Connect's philosophy is a fusion of Scandinavian design and premium craftsmanship. Its portfolio includes indoor and outdoor furniture, recently expanded to home textiles, all developed in Denmark in close collaboration with customers and designers. 'Design for us is always about balance,' Karl-Henrik explains. 'It has to be relevant, commercially viable, and rooted in quality.'
In house designers and product developers constantly seek inspiration and are working strategically to develp new best selling items. It is a core value in 2-Connect to invest into design and product development, and often the process is done in close cooperation with customers. This collaborative approach enables 2-Connect to accelerate product development significantly, launching over 600 new items annually. 'We have expanded our in-house design team and strengthened partnerships with external specialists,' Karl-Henrik notes. 'This has resulted in higher sales of new products, which really matters in a competitive market.'
The company's design innovation has earned several Trend & Design Awards, a testament to its growing influence.
© 2-Connect
The Arthur dining table & Vera dining chairs
Global quality assurance and sustainable practices
2-Connect distinguishes itself through a strong operational backbone. Working with trusted partners across Europe and Asia, the company places dedicated quality control staff in all factories and runs its own test laboratories in China and Vietnam. 'Producing furniture from natural materials is complex,' Karl-Henrik says. 'It requires careful processing and thorough testing to ensure consistency. We basically want to minimize risk for both our suppliers and our customers, making the co-operation seemless.'
With close to 20,000 containers shipped annually, 2-Connect combines competitive pricing with dependable delivery schedules. 'When deliveries are on time and quality is right, it creates a strong foundation for growth,' he stresses.
Sustainability is also deeply embedded in the company's operations; 2-Connect prepares carbon accounts for all products and collaborates with factories to improve environmental impact. 'We co-finance third-party consultants who help factories prepare carbon accounts, strengthening the entire value chain,' Karl-Henrik adds, highlighting the company's long-term commitment to responsible business practices.
© 2-ConnectThe Sala Dining Set, Apolo & Semi Lounge Sets
Steering growth amid competitive pressures
In 2025, 2-Connect successfully balanced revenue growth with the challenge of declining gross margins amid a highly competitive market. Revenue increased by more than DKK 0.5 billion in 2024, driven largely by existing customers and new products, despite pricing pressures. 'Even though our gross margin has declined, we believe it is important to maintain momentum,' Karl-Henrik reflects. 'Our investments in design, quality, and sustainability are made with the long term in mind.'
Looking ahead, 2-Connect expects further market consolidation and aims to strengthen its position through supply chain resilience and long-term partnerships. 'If you stay humble, focused, and committed to delivering reliable results,' Karl-Henrik concludes, 'you are well positioned to grow, even in challenging times.' This steady, principled approach continues to define 2-Connect's path as a trusted partner shaping the future of interiors.
© 2-ConnectThe Malte sideboard
More information:
2-Connect
Lene Haus Vej 9A
DK-7430 Ikast
www.2-connect.dk
[email protected]
+45 97 15 77 77
Denmark
