Mattressman, the Norfolk-based beds and mattresses retailer, is entering an exciting new phase of growth under the leadership of new CEO Mark Wootton. The company has recently undergone a comprehensive rebranding, introduced a new brand mascot, and expanded its store network, marking a period of dynamic transformation.
© Mattressman
The Norwich store was the first to receive the full refurbishment and rebrand, modernizing a location that had not been updated in over ten years. The renovation included a new digital point-of-sale system, making Mattressman the first UK bed retailer to implement this technology. The company used Norwich as a pilot site to test the concept before rolling it out to other stores, including Colchester, Stevenage, and Northampton. The North Walsham store is also being revamped using this scalable model, which will serve as a template for future locations, including the newly opened outlet in Thetford.
Early feedback from customers has been overwhelmingly positive, highlighting the modern in-store experience and the dedication of staff in creating welcoming retail environments. Despite the growth of online retail, Mattressman remains committed to the value of physical stores, allowing customers to experience products firsthand, understand the difference proper support makes, and enjoy personalised guidance.
Looking ahead, Mattressman plans to open two new stores in London, marking a significant milestone in its expansion strategy. This growth follows record sales of £30 million for the 2024/25 financial year and recognition as Medium Retail Champion of the Year by the National Bed Federation. Alongside store growth, the company has invested in its vehicle fleet, marketing, merchandising, and a new brand character to enhance the mattress-buying experience.
Innovation is also playing a central role in operations, with AI being used to record, transcribe, and summarise meetings, analyse trading data, and trial new applications to improve efficiency and decision-making. In terms of customer trends, Mattressman has observed growing demand for fabric beds with Ottoman storage, deeper mattresses with memory foam and pillow tops, and lighter, natural colour palettes over traditional grey tones.
With its refreshed stores, growing teams, renewed brand identity, and continued focus on innovation, Mattressman is positioning itself for sustained growth and aims to deliver what CEO Mark Wootton calls "truly Unbeatable Sleep" for its customers.
Source: www.bigfurnituregroup.com
