Natuzzi Italia has presented Memoria, a new collection created in collaboration with internationally acclaimed designer Karim Rashid. Celebrated for his influential contemporary vision, Rashid brings a distinctly Mediterranean sensibility to the project—one that aligns seamlessly with Natuzzi Italia's long-standing philosophy of beauty as harmony and its deep Apulian heritage.
© Natuzzi Italia
Karim Rashid.
Described by the brand as a meeting of "his vision and Natuzzi's Apulian roots in a tribute to meaningful living," the collection encapsulates sculptural softness, emotional design, and an appreciation for place.
At the heart of the collection is the Memoria sofa, winner of the NYCxDESIGN Award. The design pays homage to the rounded silhouettes that have defined Natuzzi Italia over the decades, now reinterpreted with enhanced ergonomic comfort. Its enveloping form reflects Rashid's signature fluid language while remaining grounded in the company's tradition of tactile elegance.
© Natuzzi Italia
Memoria Bed.
The Memoria bed continues this narrative of softness through its gentle, sculpted contours, evoking the undulating reliefs of the Apulian landscape. It brings an atmosphere of calm simplicity to the bedroom, shaped by organic lines that echo the region's natural topography.
Completing the collection, the Memoria side table introduces a refined balance of organic geometry and functional clarity, "contemporary, organic yet precise, functional yet poetic," according to the brand's description. Meanwhile, the Memoria rug showcases artisanal craftsmanship in every tuft, offering a textured surface that contributes warmth and contemporary elegance to the interior.
© Natuzzi Italia
Memoria Sofa.
Rooted in the company's ethos of Made in Italy since 1959, the collection reinforces Natuzzi Italia's commitment to quality and regional tradition. All pieces are crafted in Italy to rigorous international standards, with leathers produced in the brand's own tannery using environmentally responsible industrial methods.
Through the Memoria collection, Natuzzi Italia and Karim Rashid explore a shared vision of contemporary Mediterranean living, one that blends comfort, sensual form, and cultural depth into a cohesive design statement.
More information:
Natuzzi Italia
www.natuzzi.com
