With the opening of its new 500-square-metre flagship showroom in the heart of Rotterdam, Porcelanosa marks an exciting new chapter in its Dutch presence. Known worldwide for its luxury interior solutions, the Spanish brand now invites visitors into a full, immersive lifestyle experience, one that blends innovation, craftsmanship, and design heritage. In conversation with Sanne Jonas, Marketing Representative of Porcelanosa Rotterdam, we explore the identity behind the brand, the vision for the new space, and how this showroom aims to strengthen connections with designers, project developers and the city's growing development landscape.
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A global leader with a strong design DNA
For anyone newly discovering the brand, Porcelanosa's identity can be summed up in a few clear words: enduring quality, luxury, and innovation. Founded in Spain in 1973, Porcelanosa has grown into a global leader in high-end interior solutions with an expansive portfolio that now extends far beyond ceramic tiles. As Sanne explains, "In our Rotterdam showroom we showcase everything Porcelanosa is about. We've recently expanded the Porcelanosa Grupo range to create a full lifestyle experience."
This lifestyle offering includes internationally recognised brands under the Porcelanosa Grupo umbrella such as Porcelanosa, Gamadecor, Noken, Krion and L'Antic Colonial, each representing a different expertise, from luxury kitchens to solid surface technology, natural materials and architectural solutions.
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Enduring quality backed by decades of innovation
Porcelanosa's strength lies not only in its broad offering, but in the durability and advanced engineering that define its products. Sanne notes that sustainability and quality are embedded in the company's DNA: "Given the fact that we have been around since 1973, it is safe to say that sustainability is embedded into our culture, our practice and of course our products."
She recalls a moment at the Excellent Furniture Fair in Rotterdam two weeks ago, where a long-time customer visited the Porcelanosa stand. "The man told us, 'Porcelanosa is simply amazing.' He explained that he has had our products in his bathroom for 35 years, and it still looks incredible. The only reason he's considering a new bathroom is because he's in the mood for something different." For Sanne, this story perfectly captures the brand's promise of long-lasting performance. Behind this longevity is an ongoing commitment to research, consumer feedback and the integration of high-end technologies that ensure continual improvement, comfort and innovation.
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Inside the new Rotterdam showroom
The new Rotterdam showroom has been designed as a state-of-the-art environment that fully immerses visitors in the world of Porcelanosa. Spread across 500 square metres, the space features a live-in design gallery and showcases a complete lifestyle range, from bathrooms and kitchens to bedrooms and living spaces. "We wanted to create an elevated environment where visitors immediately feel a sense of luxury, clarity and inspiration," Sanne explains.
From the moment visitors walk in, they begin in the living area and then move naturally through different dedicated rooms and product displays. Each area is meticulously curated, offering both visual inspiration and hands-on interaction.
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A flagship with a different purpose
While Porcelanosa already operates multiple locations across the Netherlands, the Rotterdam showroom represents a new chapter for the brand. Porcelanosa Rotterdam has been designed to cater to both private clients and professionals. Project developers, architects, designers and luxury homeowners are all welcome here.
Sanne highlights that the showroom also holds strategic importance due to its location in the rapidly developing city of Rotterdam. "The building itself, the energy of the city and the growing number of new towers and developments makes this the perfect place for us," she says. As the city continues to expand, Porcelanosa is positioning itself as a key partner for ceramic technologies, architectural solutions and, potentially, complete concepts for penthouses and residential towers.
A creative hub for collaboration
The Rotterdam showroom is more than a display space, it is designed as an active creative hub for collaboration. Developers, luxury homeowners, interior designers and architects can explore materials, review concepts and work closely with the Porcelanosa team. "We walk with our clients from the initial idea to the final execution," Sanne says. "The showroom serves as both a technical resource and an inspirational space where we can shape project-specific solutions together." This collaborative approach positions the showroom as a practical, inspiring and experiential destination for anyone working on high-end residential, commercial or hospitality projects.
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Looking ahead: from opening to expansion
Although the showroom already opened on Tuesday, December 2nd, the response has already been overwhelmingly positive. Visitors have been arriving steadily, even ahead of the official grand opening. Sanne shares that the team is now preparing for a major launch event planned for the coming spring. "The grand opening will be an important milestone for us," she says. "It will mark both the official celebration of our Rotterdam showroom and our continued commitment to excellence and growth."
With its new flagship location, Porcelanosa Rotterdam is not only strengthening its presence in the Dutch design landscape but is also offering a modern, immersive, future-focused destination that reflects the brand's heritage and ambition. As the city grows, Porcelanosa stands ready to grow with it, one innovative space at a time.
More information:
Porcelanosa Rotterdam
Wijnhaven 65-A
3011 WJ Rotterdam
010 313 5290
[email protected]
www.pg-nederland.com
The Netherlands
