Spring Fair, returning to the NEC Birmingham from 1–4 February 2026, is preparing to deliver its most internationally diverse edition to date, driven by a surge in global exhibitor participation. Brands and trade associations from Europe, Asia, North America, and Australia are confirming in record numbers, signaling renewed confidence in both the UK market and Spring Fair's reputation as a leading destination for product discovery. This expansion across regions will bring retailers increased innovation, new partnerships, and broader product choice as they plan their buying season.
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A key trend for 2026 is the resurgence of European exhibitors, many of whom had scaled back participation following Brexit. Companies from Spain, Germany, Italy, France, Sweden, Poland, the Netherlands, and Cyprus are returning with renewed enthusiasm and a wide range of new products. Notable first-time exhibitors include Mc Hugs, Mandarina Socks, Barner Brands, and Charly Therapy from Spain; Widmann from Italy; Gilde – Lighthouse from Germany; Ekadori Studio and Polyflame Europe from France; Mary's from Poland; Top Brands from the Netherlands; and OakiWay from Cyprus. Their presence reflects a broader re-engagement between European suppliers and UK retail.
North America is also strengthening its presence. Spring Fair 2026 marks the arrival of a dedicated Canadian pavilion supported by Craft Alliance Atlantic. Exhibitors such as Red Canoe, Basic Spirit, Genius Premium Crafts, All For Knot Rope Weaving, and Kuriosities will showcase Canadian-made artisan goods to UK buyers for the first time. Craft Alliance President Bernard Burton highlighted the importance of building long-term partnerships between Canada and the UK at a time of evolving global trade dynamics.
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The United States will also be prominently represented, with first-time exhibitors including Fahlo, Squishable, Audion Corp, and CARSON Optical Inc., further enhancing transatlantic collaboration.
Across the Asia-Pacific region, momentum is building as well. Australia continues to expand its footprint, bringing brands such as Luvalot Clothing, Grubbybub, Thurlby Herb Farm, Wilderly, Jackie Brazil, and Mama Movement, each adding a distinctive design perspective to the show. Spring Fair will additionally welcome a new group of Indonesian designers within the Fashion & Lifestyle sector. Their debut marks a significant shift toward more trend-led fashion content, and they will become the first international collective to appear on Spring Fair's curated runway experiences.
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Another major development shaping Spring Fair 2026 is the anticipated implementation of the India–UK Free Trade Agreement, expected by mid-2026. With the elimination of 99% of tariffs—currently 12–15% across many product categories—orders placed at the show for late-summer or early-autumn delivery are likely to benefit from substantial cost savings. This makes Indian exhibitors particularly attractive partners for UK retailers. Vineet Arora of FIEO confirmed India's expanded participation following a successful debut at Autumn Fair 2025.
China will also feature strongly, with brands such as SOHO Cosmetics and Pantasy joining for the first time, alongside leading manufacturers participating through the integrated Source Home & Gift sector.
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Nihat Berktas, Head of International Sales for Spring Fair, emphasized the show's evolving role as a global sourcing hub. With more pavilions in development across Asia, Europe, and the Americas, Spring Fair 2026 is positioned to be the most globally diverse edition in the event's history, offering unmatched sourcing opportunities and fostering renewed international partnerships for UK and European retailers.
Source: www.springfair.com
