In November 2025, UK Google searches for furniture were heavily driven by Black Friday, according to data analysed by Big Furniture Group. "Furniture" searches peaked on 9 November, scoring 100 on Google's index, with 10 additional days scoring above 80. Related search terms such as "Black Friday furniture deals" rose 1,750%, "Black Friday furniture" up 850%, and "Black Friday furniture sales" saw significant interest. Other popular searches included specific retailers like AMC Furniture Outlet (+130%), Bensons for Beds (+60%), and bedroom furniture stores (+70%).
© Marcel De Grijs | Dreamstime
Different furniture categories showed notable peaks throughout the month. Mattress searches peaked seven times, with "Black Friday mattress deals 2025" up 1,600%, while bedroom furniture searches peaked three times, including a 4,250% rise in "shabby chic bedroom furniture." Dining furniture searches peaked on 9 November, and living room furniture saw five peak days, with terms like "modern living room furniture sets" trending. Sofa searches peaked six times, including a 1,100% increase for "Black Friday sofa deals," while flooring and carpet searches also recorded multiple peak days, with notable spikes such as "how to remove coffee stain from carpet" (+5,000%).
The data highlights consumer interest patterns and can help retailers plan promotions, optimise online content, and anticipate purchasing behaviour ahead of key sales periods like Black Friday.
Source: www.bigfurnituregroup.com
