MLILY USA has launched its Designer Partner Program, a new initiative designed to provide interior designers with a margin-friendly, easy-to-shop experience for high-quality bedding solutions. Introduced over the summer, the program simplifies product selection, pricing, and fulfilment, offering design professionals a seamless route to specify and install bedding for their clients.
© MLILY USA
The program focuses on MLILY's core mattress offerings, including the WellFlex memory foam collection, the ChiroPro 13-inch zoned hybrid developed in partnership with the International Chiropractors Association, and the Midnight copper-infused hybrid line. Designers can choose from multiple comfort levels, from luxury plush to extra firm, with standard models available in all standard sizes and upgraded ICE models offered for Twin XL, Queen, King, and Cal King. Complementing the mattresses, the program also features two pillow collections and a versatile mattress protector.
A key benefit of the Designer Partner Program is exclusive wholesale pricing, allowing designers to set their own margins and earn on every project. MLILY's MAP/MSRP initiative ensures designers can maintain profitability while offering clients competitive pricing. The program eliminates traditional barriers with no minimum order requirements and provides direct-to-project shipping at no additional cost, helping designers streamline logistics and maintain smooth installations.
Derek Leishman, national sales director for MLILY USA, said:
"Designers have very different needs than traditional retailers, and our team built this program with that distinction in mind. We developed the program to give design professionals access to competitive wholesale pricing and strong margins, while ensuring these margins are non-competitive to our retail partners. It's a thoughtful balance that supports both sides of our business and ultimately strengthens the MLILY brand."
The Designer Partner Program reinforces MLILY USA's commitment to solution-driven partnerships across retail, hospitality, and design sectors, catering to the specific requirements of professional interior designers.
More information:
MLILY USA
www.mlilyusa.com
