IKEA is adding a dash of fun and colour to interiors with the launch of Grejsimojs , a new children's collection designed to inspire play, creativity, and family interaction. Set to hit stores and online from February 2026, the collection features playful furniture, lighting, and home accessories crafted to transform everyday spaces into imaginative worlds.
© Ikea
According to the IKEA Play Report 2024, 21% of parents play more with their children than a few years ago, while 54% wish they could play together more but face obstacles such as time, space, ideas, or budget. Grejsimojs is IKEA's answer, offering vibrant, accessible, and practical solutions to bring families closer together through playful moments at home.
Highlights from the Grejsimojs Collection
- Fluffy Showstopper: The soft, fluffy cover transforms the Mammut highchair into a playful and comfortable seating option. Perfect for children's desks or as a cosy addition to the living room, it is also machine washable. (€16.99)
- Floor is Lava: Multi-purpose floor cushions in various colours encourage movement, imaginative play, or relaxed lounging. A set of three provides comfort and flexibility for any room. (€69.00)
- Life-Size Playmate: The soft bear brings warmth and comfort to any space, making it a lovable companion for both playtime and relaxation. (€34.99)
- Poof, Stuff Gone: The storage pouf makes tidying toys fun while doubling as a seating solution, helping children learn organisation through playful interaction. (€49.99)
- Watch Over the Night: A friendly giraffe lamp provides soft, diffused light with a built-in timer, offering comfort and safety during bedtime. (€32.99)
- Animal Doorknobs: Bright, whimsical doorknobs inspired by a fox, cat, rabbit, and bear, designed by Dutch designer Monika Mulder, give cabinets a cheerful twist. (€3.00 for a set of two)
© Ikea
Grejsimojs combines playful design with practical functionality, making it easy for families to integrate joy into everyday routines. With some pieces available exclusively and in limited quantities, the collection encourages parents and children alike to explore creativity, colour, and imagination in the home.
The collection is part of IKEA's ongoing mission to enhance everyday life through thoughtful, sustainable, and family-focused design, while supporting a circular future with renewable and recycled materials.
Discover Grejsimojs at IKEA stores and online from February 2026.
More information:
IKEA
www.ikea.com
