Indorama Ventures is set to showcase its Trevira CS® brand at Heimtextil 2026 in Frankfurt, Germany (January 13–16, 2026), with a bold and socially conscious presentation under the theme "WE CARE."
© Indorama Ventures
At the Trevira CS Joint Booth (Hall 3.1, Stand G95), the campaign transforms the traditional trade show experience into an interactive and meaningful engagement, inviting visitors to participate in socially responsible activities such as stuffing pillowcases for those in need.
The initiative highlights Trevira CS®'s commitment to community, sustainability, and craftsmanship, while emphasising the brand's role in producing high-quality, flame-retardant textiles that promote fire safety and mindful resource usage.
© Indorama Ventures
Svenja Fromm, Fibers Global Communication and Brand Manager, explains:
"We care about the textile industry, fire safety indoors, the communities we operate in, the mindful use of our resources, and about people everywhere. At Heimtextil 2026, we are shifting from a passive display to an active, memorable, and meaningful experience."
Through "WE CARE," Trevira CS® not only showcases its innovative flame-retardant textile solutions but also reinforces its dedication to social responsibility, sustainability, and positive impact on communities worldwide. The campaign invites visitors, partners, and industry peers to engage directly with the brand's mission, merging design, safety, and social purpose into one immersive experience.
More information:
Trevira CS
www.trevira.com
