In 2024, there were 23 EU regions at level 2 of the nomenclature of territorial units for statistics (NUTS 2) where at least 80% of the population aged 16 to 74 years ordered goods or services over the internet in the 3 months preceding the survey.
Approximately half of these 23 regions were in the Netherlands (all 12 regions). The remainder was in Denmark (4 regions), Ireland (all 3 regions), Sweden (3 regions) and the Czech capital region of Praha.
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The central Dutch region of Utrecht had the highest share of people ordering goods or services over the internet (91.5%). Its neighbouring region of Flevoland (89.5%) had the next highest share, followed by the Irish region of Northern and Western (88.3%).
In 21 EU regions, less than 40% of the population ordered goods or services over the internet. Most of these regions are located in eastern and southern EU, including Romania (6 regions), Bulgaria (5) and southern Italy (6). This category also included 3 outermost regions of France and 1 autonomous region of Portugal.
The south-eastern Bulgarian region of Yugoiztochen had the lowest share of people ordering goods and services over the internet (21.7%). There were 2 other regions in the EU with shares below 25%: the Caribbean region of Guadeloupe (24.2%) and the north-western Bulgarian region of Severozapaden (24.9%).
Source: Eurostat
