Søstrene Grene has marked a record-breaking year in store expansions, opening 67 new locations across multiple countries in 2025. November proved to be particularly historic, with 16 store openings in a single month, culminating in the highest number of new stores ever opened in a single day, Friday, November 28th, coinciding with Black Friday.
© Sostrene Grene | LinkedIn
This extraordinary day saw new stores launch in Linz, Austria; Levallois-Perret and Italie Deux, Paris, France; Stockport, England; Hasselt, Belgium; and Inverness, Scotland. The company's Chief Retail Officer, Vickie Jensen, explained that an unexpected water damage incident accelerated the final push, inspiring the team to work tirelessly to meet their ambitious annual goal. The achievement highlights not only the company's rapid growth but also the dedication and resilience of the entire Søstrene Grene team.
Each new store opening represents a step forward in expanding the brand's presence in Europe and strengthening its market footprint. The successful execution of these openings, especially under the pressure of unforeseen challenges, underscores the organization's operational efficiency, strategic planning, and commitment to customer experience. Celebrating this milestone, the company acknowledged the hard work of all employees who contributed throughout the year.
This record-setting expansion solidifies Søstrene Grene's position as a leading retailer in its sector and sets the stage for continued growth and innovation in 2026, reflecting the brand's dynamic approach to retail and its ability to adapt and thrive even under demanding circumstances.
Source: LinkedIn.
