Kettal has unveiled its new showroom in Casablanca, marking a strategic expansion of the brand's presence in North Africa. Developed in collaboration with ETC Collection, the showroom presents two distinct areas: one dedicated to Moroso and the other to Kettal, providing a contemporary perspective on design through complementary identities.
© Kettal
The launch event brought together architects, designers, and local collaborators, offering attendees the opportunity to explore Kettal's outdoor and office collections in a space designed to reflect the brand's philosophy.
During the evening, Alex Alorda, CEO of Kettal, spoke about the company's trajectory and core values: "innovation, craftsmanship, sustainability, and attention to detail."
Moroso was represented by its Creative Director, Patrizia Moroso, who joined a conversation moderated by Moroccan architect Abla Safouane. The discussion explored the intersection of international design and local context, as well as potential opportunities for future development in the region.
© Kettal
The Casablanca showroom reinforces Kettal's commitment to bringing its design vision to new markets and cultivating an expanding creative community. The space provides a platform for local designers and collaborators to engage with the brand's collections and explore new possibilities in contemporary design.
Showroom Information:
Kettal Showroom (ETC Collection)
Boulevard du Grand Théâtre
CFC – Casablanca
More information:
Kettal
[email protected]
www.workplace.kettal.com
