Retailers in the UK must prepare for stricter consumer protection under the Digital Markets, Competition and Consumers (DMCC) Act 2024, which came into force on 6 April 2025. Replacing the Consumer Protection from Unfair Trading Regulations 2008, the new regime covers all aspects of consumer interaction, from promotions and supply to after-sales.
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Unfair commercial practices now include misleading actions or omissions, aggressive tactics, breaches of professional diligence, and "Banned Practices," such as fake reviews. Drip pricing, where mandatory costs are revealed late in the process, must now be fully disclosed upfront.
The Competition and Markets Authority (CMA) has enhanced enforcement powers, including fines up to £300,000 or 10% of global annual turnover for substantive breaches. Individuals involved in violations may also face personal penalties.
Retailers are advised to review advertising, pricing, review processes, contracts, and consumer-facing practices, and to implement governance, training, and monitoring measures. Failure to comply risks both significant financial penalties and reputational damage.
The Ombuds Group offers accredited training to help businesses understand and comply with the new rules, ensuring consumer trust during peak sales periods.
Source: www.bigfurnituregroup.com
