BoConcept, the Danish contemporary design firm, and Muebles New have joined forces at Casa Mall in Caracas, Venezuela, creating a comprehensive design ecosystem. The new arrangement places the Muebles New store alongside BoConcept, enabling customers to access Scandinavian furniture, custom kitchens, closets, bathrooms, offices, and bespoke furniture in a single visit.
© Tobias Arhelger | Dreamstime
BoConcept, founded in 1952, has been active in Venezuela for over 25 years, emphasising elegance, simplicity, and functionality. Muebles New, established in 2015, combines Brazilian engineering with modern design, producing modular furniture in a 50,000 m² facility equipped with German technology and robotic systems. The company can manufacture 180,000 modules per month.
The joint venture reflects a strategic expansion of both brands, with BoConcept Casa Mall recently renovated under the global concept LIVE EXTRAORDINÆR and the opening of New Casa Mall. María Gabriela Romero, architect and brand director in Venezuela, stated, "Design is not just seen; it is felt and experienced," emphasising the integration of Danish aesthetics with Brazilian engineering.
The alliance aims to elevate the design experience in Venezuela, offering professional guidance and complete solutions for homes, offices, and integrated spaces. Both stores are now open to the public at Casa Mall.
Source: www.descifrado.com
