According to the Bedroom Trends Report 2025/26 from PR agency Holy Wow!, IKEA has surpassed Dreams as the most-mentioned bed brand in AI-generated answers, based on analysis of 1.42 million ChatGPT responses. The report highlights a major shift in brand visibility, showing that AI, not store footprint or traditional SEO, now drives consumer awareness.
© Roger Utting | Dreamstime
Key Findings:
- IKEA dominates AI mentions, earning 3.5× more citations than Dreams, appearing in nearly every bedroom-related AI query.
- Community and media sites lead AI citations, with Reddit cited 26× more than IKEA, followed by SleepFoundation.org, Healthline, and mainstream media like Ideal Home.
- Traditional search still favors specialists, such as Dreams and Bensons for Beds, especially for high-intent commercial keywords.
- Consumer preferences remain classic, with searches dominated by "white," "grey," and "blue" bedrooms, rather than trendy biophilic or earthy designs.
Implications:
The report argues that generative AI and brand citation authority are now critical for retail visibility. Brands absent from AI recommendations risk losing consumer attention, while IKEA's dominance shows how content-led commerce and AI trust shape furniture discovery.
More information:
Holy Wow
www.holywowpr.com
