UK retailers are hoping for a surge in sales over the Black Friday period and the festive season, as businesses continue to navigate a challenging economic and tax environment. The optimism follows the release of the latest ONS Retail Sales Index, which showed sales up 3.0% by value and 1.2% by volume in October 2025.
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Responding to the figures, Dr Kris Hamer, Director of Insight at the British Retail Consortium (BRC), said:
"While ONS figures show growth in October, much of this was from a strong performance from smaller retailers. BRC members hope that Black Friday and the run up to Christmas will provide a uplift to sales, particularly when the Budget falls during peak trading season which has knocked consumer confidence. With retailers still reeling from the £7bn of additional tax, they are hopeful for a budget that ensures no store pays more in business rates so they can invest more in their stores and warehouses which bring jobs and growth for the UK economy."
Smaller retailers performed strongly in October, driving much of the growth, but confidence remains fragile. Retailers are urging the government to provide fairer business rates and predictable fiscal measures in the upcoming Budget, enabling investment in stores, warehouses, and staff.
The BRC emphasises the importance of the upcoming trading period for the wider economy. Successful seasonal trading supports jobs, consumer spending, and broader economic growth. Retailers are particularly focused on ensuring that policy decisions do not add to costs that could constrain investment or reduce competitiveness.
Black Friday and the lead-up to Christmas are considered critical for the sector, offering opportunities to offset some of the financial pressures experienced during earlier parts of the year. Retailers are strategically planning promotions and stock levels to meet anticipated consumer demand while remaining mindful of the fiscal environment.
The BRC continues to provide data, insight, and guidance to members, helping retailers navigate market conditions and policy challenges, while promoting investment that sustains employment and growth across the UK retail sector.
More information:
British Retail Consortium (BRC)
[email protected]
www.brc.org.uk
