Danish consumer confidence continued its decline in November 2025, marking the fifth consecutive month of weakening sentiment. The consumer confidence indicator fell to -20.1, the lowest level since March 2023, with a six-month average of -17.7, according to Danmarks Statistik.
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Three of the five sub-indicators that make up the confidence measure dropped compared to October, reflecting growing caution among households. Only expectations regarding personal future finances improved slightly, while views on purchasing major consumer goods remained unchanged. The indicator captures public perceptions of current and future economic conditions.
Consumers' assessment of Denmark's current economic situation deteriorated further. In November, the relevant sub-indicator registered -34.4, below the six-month average of -27.8. Similarly, households reported a weaker assessment of their own current finances, with the indicator at -15.1 compared to the six-month average of -14.1.
Looking ahead, Danes expect the national economy to worsen over the next year, with the forecast indicator falling to -27.2, compared with a six-month average of -24.3. In contrast, expectations for family finances improved slightly from last month, registering -4.3 (six-month average -5.5).
Purchasing intentions for major consumer goods remain subdued. Consumers continue to view acquisitions such as televisions or washing machines as unfavourable, with the relevant indicator holding at -19.5, slightly below the six-month average of -17.0.
Price perceptions also remain high. Consumers reported that prices are significantly higher than a year ago, with the indicator at 55.3 (six-month average 53.6). Looking forward, expectations for price developments over the next 12 months rose slightly to 30.8, suggesting continued moderate inflation.
Concerns about employment persist, with the unemployment expectations indicator rising to 18.6, above the six-month average of 14.0, indicating that consumers foresee a higher risk of job losses in the coming year.
Overall, these figures underline heightened economic caution among Danish households, influenced by rising prices, anticipated economic slowdown, and persistent concerns over employment. While personal financial expectations show minor improvement, major purchases and general confidence remain constrained.
The survey is conducted monthly via telephone interviews and online responses with a representative sample of Danes aged 16–74. Changes over five points are considered statistically significant.
More information:
Danmarks Statistik
www.statistikbanken.dk
