Founded in 2015, Made by Choice emerged as a response to a growing disposable culture. The company's mission is rooted in the belief that furniture should tell stories, grow with its owners, and be cherished throughout a lifetime. This ethos continues to guide every aspect of Made by Choice's work.
Made by Choice designs and produces distinctive furniture in close collaboration with leading companies, artists, and designers. This collaborative spirit, central to the brand from the beginning, remains one of its strongest drivers of innovation. With extensive experience in design and product development, Antti Olin and Lasse Laine lead the team in transforming early artistic concepts into market-ready products. Their streamlined, expert-driven process ensures both creative excellence and production efficiency.
© Made by Choice
At the left Mount St Restaurant and photographed by Simon Brown. At the right Antti Olin.
Over the years, Made by Choice has built trusted relationships with internationally recognized artists, architects, and designers. These global connections continually bring new creative talent into the fold, enriching the company's design portfolio and expanding its international reach.
Each project begins with a unique spatial need, whether a restaurant, office, or cultural venue. Designers and artists develop concepts through sketches and ideation, followed by prototyping to refine the vision. Finished products are then integrated into Made by Choice's sales channels and promoted to retail partners worldwide.
Kolho with Matthew Day Jackson
The Made by Choice Kolho chair, designed by Brooklyn-based artist Matthew Day Jackson, is a brand bestseller and has garnered global attention, with features in The New York Times, Forbes, and the Financial Times. It is celebrated for its blend of artistic expression and functional elegance.
© Made by Choice
Kolho chair at the Manuela Restaurant.
Lieksa with Snarkitecture
The Lieksa collection, designed in New York by Snarkitecture and produced in Halikko, Finland by Made by Choice, was created for a new shared creative space with Jayaram Law. The collection aims to encourage creativity, social interaction, and collaboration. Featuring soft, warm, and inviting elements, it offers a counterbalance to the industrial aesthetic typical of many creative environments.
© Made by Choice
The Lieksa chairs.
More information:
Made by Choice
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www.madebychoice.com
