Home furnishings retailer Dunelm has opened a new store at Southside Shopping Centre in Wandsworth, South London. The 6,300-square-foot, two-floor location, which launched on 14 November 2025, created approximately 24 new jobs, contributing to the retailer's growing London footprint alongside sites in Westfield White City, Colliers Wood, Greenwich, Enfield, and Greenford.
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Amanda Cox, Dunelm's Stores & People Director, described the Wandsworth store as a "next-generation format" designed to explore new ways of inspiring and serving customers. The store introduces design-led layouts and interactive shopping experiences, providing a fresh perspective on Dunelm's urban retail strategy. This approach aims to enhance customer engagement and highlight the brand's flexibility in adapting to city environments.
The new store is part of Dunelm's broader expansion plan in London, reflecting the company's commitment to urban markets and to offering accessible home furnishings in convenient locations. By combining larger retail space with innovative layouts, Dunelm is testing strategies that could influence its wider network.
This development comes amid a competitive retail landscape, with consumers increasingly valuing convenience, design, and experiential shopping. Dunelm's focus on interactive formats, along with its continued London growth, positions the retailer to better meet urban customer expectations. The Wandsworth store underscores the brand's strategy of combining accessibility, design, and service to strengthen its presence in the UK's capital and enhance the overall customer experience.
Source: www.bigfurnituregroup.com
