The Casa brand, which had disappeared from the market several months ago, is making an unexpected comeback through a massive clearance sale at NOZ, offering discounts of up to 60% on home goods. This move allows bargain hunters to access furniture, tableware, lamps, cushions, and other home accessories from Casa's surplus stock, previously unavailable after the company's closure. Nearly 6.5 million items were acquired from Belgian warehouses and stores and will be distributed across NOZ's network of French stores between May and July, creating a treasure-hunt experience for customers.
© Engin Korkmaz | Dreamstime
Casa's return marks a strategic shift: it re-enters the market not as a retailer but as a brand of surplus products. Consumers benefit from significant discounts while the home decor sector witnesses the evolution of alternative distribution channels. NOZ, a French discount chain specialising in liquidations and unsold stock, relies on constant, unpredictable arrivals to create urgency among shoppers, and its collaboration with Casa fits perfectly with this model.
For customers, the campaign offers an opportunity to purchase small furniture, tableware, and decorative items at bargain prices while rediscovering pieces from a well-known brand. For the market, it highlights the importance of accessibility, sustainability, and the reuse of surplus goods. Casa's presence at NOZ demonstrates how legacy brands can adapt to changing consumer behaviours and leverage partnerships to reach audiences in innovative ways.
Source: www.maison-travaux.fr
