Hug Rug, part of the Phoenox Textiles family, has reinforced its commitment to charitable giving this Christmas by donating 724 throws, made from 100% recycled plastics, to the Yorkshire Children's Charity. The donation will support 1,745 children across 724 families during the festive season.
© Hug Rug
Founded in 1954, Hug Rug is a leading British flooring brand and creator of the first washable rug in 1970. The company continues to manufacture all products at its family-run mill in Yorkshire, producing environmentally conscious doormats, runners, rugs, and bath mats designed to reduce plastic waste and promote greener living.
Lizzie Mosely, Creative Director at Hug Rug, commented: "Since our inception, Hug Rug has been dedicated to giving back and supporting a range of incredible charities, both locally and beyond. Through donations and our Charity Mats, we're proud to help these organisations continue their vital work. The Yorkshire Children's Charity is especially close to our hearts – as a company that's been proudly making in Yorkshire since 1954, its mission truly resonates with our Hug Rug family."
The Yorkshire Children's Charity, launched in 2022, provides support for disadvantaged children across the region. Charlotte Farrington, CEO and founder, said: "This year, Yorkshire Children's Charity has seen a 20% rise in applications from families in urgent need of winter support. Teachers across Yorkshire primary schools have identified 2,373 children living in destitution – many without basic essentials like a duvet, a warm coat, or dry shoes. Donations from generous companies like Hug Rug are so important to making our work possible… These throws will make the world of difference."
Beyond the Yorkshire Children's Charity, Hug Rug also supports organisations including the RSPB Bird & Wildlife Conservation Charity, the Bumblebee Conservation Trust, Rainbow Trust, and Battersea Dogs and Cats Home. Its range of Charity Mats provides a tactile, visually engaging way for customers to contribute to these causes while enjoying sustainable, high-quality home products.
Hug Rug's ongoing charitable initiatives combine environmental responsibility with social impact, reflecting the brand's ethos of craftsmanship, sustainability, and community support.
More information:
Hug Rug
www.hugrug.co.uk
Yorkshire Children's Charity
www.yorkshirechildrenscharity.org
