At Westwing, understanding corporate strategy is key. According to Miriam Sternitzky, Chief People Officer, a strategy is worth little if employees do not understand why it matters and how their own contributions fit into it.
© Westwing
In many organizations, a strategy is quickly presented in a few slides, leaving employees unclear on how to apply it in practice. At Westwing, the approach is different. Even during the busy high season, time is deliberately set aside to discuss the company's 2026 strategy across all teams.
Group strategy: CEO Andreas is currently visiting all locations, holding more than 30 live sessions in small groups. Open Q&As and interactive discussions ensure that every employee understands where the company is headed, how it is getting there, and why it matters.
Departmental strategies: Each department, from tech to marketing, develops its own strategy. These are shared during Group Allhands and explored further in Insight Sessions, giving employees insight into other teams' work and a better understanding of the organization's overall cohesion.
© Westwing
Team strategies: At the team level, departmental strategies are translated into concrete priorities and levers within each team's working environment. A recent example is the People & Culture Strategy Day, where teams worked hands-on to develop their strategies.
Sternitzky emphasizes that this approach strengthens engagement and understanding, while empowering employees to actively contribute to the organization's goals.
Strategy discussions are wrapped up with shared experiences, such as the recent opening of a new store in Berlin, where the executive team combined the offsite session with networking and celebratory moments.
More information:
Westwing
www.westwing.nl
