German family-owned company Lalee, a specialist in rugs since 1985, impressed at the Brussels Furniture Fair with the introduction of its new Batucci line. Based in Germany, Lalee supplies rugs worldwide and is renowned for its quality, style, reliability, and service.
Lalee looks back on an especially positive week at the fair. "It was a great opportunity to connect with existing partners and establish new contacts," says Sasjad Nasery, Sales Manager Benelux. "Interest in our collections was high, and the response was overwhelmingly enthusiastic."
© Marie-Elise Bruins Slot | InteriorDaily.com
Sasjad Nasery at Furniture Fair Brussels at the new Batucci collection.
New Batucci line
Visitors were particularly impressed by the quality and design of the new Batucci line. The collection, featuring organic shapes, Japandi influences, and soft beige and ivory tones, aligns perfectly with current interior design trends, according to many. "For us, this is a great confirmation of our direction," says Sasjad Nasery. "We have been working with Pierre Cardin for years and thought, why not launch our own line?"
In addition to the Batucci line, Lalee's soft, fluffy rugs, bestsellers for many years, once again drew significant attention from visitors.
The Batucci collection embodies current home trends, emphasizing natural materials, soothing colors, and organic forms. It combines timeless design with modern comfort.
© Marie-Elise Bruins Slot | InteriorDaily.comThe showroom and warehouse in Germany.
Looking to the future
Lalee aims to continue growing as a brand synonymous with quality, style, reliability, and service. Thanks to direct delivery from stock, the company can serve customers worldwide quickly and flexibly.
Following its success in Brussels, Lalee is now turning its attention to the carpet fair in Istanbul, taking place in January. "It is a competitive market for us, but we are confident we will perform strongly there as well, both with the new Batucci line and our popular Fluffy carpets," says Sasjad Nasery.
The coming months will also focus on further international growth, with preparations underway for Heimtextil and Ambiente, among others. "We want to introduce the Batucci line more widely and strengthen our position across Europe and the rest of the world."
More information:
Lalee - Sashad Nasery
[email protected]
www.lalee.de
Germany
