Minotti has unveiled its latest flagship store in Zhengzhou, further consolidating its presence across the Asian market in partnership with local collaborator Xuanrong. This opening reinforces Minotti's global expansion strategy and its commitment to the Chinese market, where the brand operates exclusively through single-brand spaces that embody its aesthetic philosophy and design language.
© Minotti
Situated within the Yellow River Pearl Plaza, the new showroom spans approximately 950 sqm across two levels, showcasing a fluid and contemporary design that merges rigorous architectural lines with harmonious, gentle curves. Large windows establish a continuous dialogue between interior and exterior, while landscaped green islands guide visitors through an immersive journey into the Minotti lifestyle.
On the ground floor, a palette of Wengé oak surfaces, satin-finished steel, and glossy Moka lacquer provides an elegant backdrop for the 2025 Collection, including key pieces such as the Bézier seating system by Marcio Kogan / Studio MK27, Coupé by Giampiero Tagliaferri, and Riley by Hannes Peer, alongside popular best-sellers including Supermoon, Goodman, and Dylan.
© Minotti
The upper floor presents a more intimate setting, featuring wooden flooring interspersed with light travertine tones, ideal for modular systems such as Yves by Hannes Peer, Horizonte by Marcio Kogan / Studio MK27, and Twiggy by Rodolfo Dordoni. A sculptural curved staircase, fully clad in steel, connects the two levels. Fireplaces on both floors, Moka-lacquered on the ground floor and with a natural wood finish upstairs, add warmth and a sense of domestic conviviality.
The store exemplifies Minotti's dedication to Made in Italy craftsmanship, blending elegance, precision, and functionality while respecting local tastes and urban context.
More information:
Minotti Zhengzhou by Xuanrong
[email protected]
www.minotti.com
